DYNAMICS OF FUNCTIONING OF NEWS MEDIA TEXTS

Abstract

The article considers the issue of the dynamics of the communicative and linguistic transformation of the information occasion in the print and online publications of Kazakhstan. The news devoted to the reforms of the SAPF of Kazakhstan was chosen as the object of research, since this topic is relevant on the scale of news values. The data of the monitoring company "Medialogia" were used as the research material, which includes more than a thousand names of newspapers and news sites in Kazakhstan. In the course of the study, four main stages in the dynamics of news distribution were identified: selection, origin, active dissemination and extinction; among which the third period is of interest, in which the dynamic nature of media texts is more clearly manifested. Publications on the topic during the period of active dissemination were classified according to semantic characteristics: description of the actions of official bodies, description of the actions of the people, advice, analytics, authoritative opinion. In addition, this period is characterized by a wide stylistic range, where the frequency of linguistic means are: keywords of the topic, verbs of speech, interrogative constructions, orientation metaphors, accurate and approximate numerical data, evaluative vocabulary.

The results of the study can be used by specialists in the field of mass communication, students of the humanities of universities interested in the functioning of language in the media.