ҚОРҚЫТ АТА БЕЙНЕСІН МЕДИАКЕҢІСТІКТЕ ЖАНДАНДЫРУМӘСЕЛЕСІ

Abstract

The article discusses the appearanceof the image of Korkyt ata in the media and how to spread it. Now in a digital society, the achievement of popularity of the heroes of Legends is closely related to how often they are shown in the media space. Within the framework of this issue, it is important to analyze the nature of the transmission of the image of Korkyt ata on film, animation and digital platforms in general. In the course of the study, the concepts, characteristics, visual canons of Korkyt ata preserved in the memory of the people are considered. In addition, the image of Orpheus, which became a symbol of musical art in ancient Greek mythology, and the way Korkyt is presented and distributed in the media are compared and analyzed. The basis for the analysis will be Films, series, animations and video materials on the internet. As a result, it turns out that the image of Korkyt ata is used in the media only in the historical and cognitive direction. And at the world level, it can be seen that it is not very developed in terms of the production of video products in various genres. In this regard, more and more propaganda of the image of Korkyt Ata in the modern media space.